Don’t wait

You’ll wait for a lot of things when you are working as a freelancer.  You’ll wait for someone to call you back. You’ll wait for a reply to your beautifully crafted email pitch. You’ll wait for likes on your posts. You’ll wait for someone to call. You’ll wait to get paid. You’ll spend a lot of […]

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Social numbing

It happens with birthdays and mass shootings, the death of a loved one and sweet human interest stories about kids waiting at bus stops with no jackets.  Emotional triggers. Since it is a given that we are almost always online, and spending much of that time flitting about social media sites of one kind or another, we […]

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Putting the free in freelancer: why content marketing is key to winning in the gig economy

Content marketing   You’ve probably already heard the modern mantra “content is king” so many times your mouth is a little full of puke right now hearing it again. Sorry. Unfortunately, it’s true and regardless of what it is that you’ll be selling – whether it’s your time, your expertise, your upcycled Patron bottles on Etsy, […]

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The Challenge of Complacency

Complacency is a hidden cost of success. Whether you are gainfully employed, or a proudly independent entrepreneur, if you get good enough at what you do to get known for it, watch out for it because it’s coming for you. It creeps in, and treads very softly. It begins with a casual lowering of the […]

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The uniform confers power. A uniform subsumes the individual. Uni + form. One entity. One shape. Single purpose. The uniform speaks a coded language. When you interact with someone in uniform you are interacting with the whole. The uniform necessarily commands attention. It is designed to be a visual cue to observers that you are […]

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Is it real? The first response I find myself having when I hear, see or read any piece of content today is questioning the authenticity of the information. The media thrives on hype and hyperbole. All members of the political class cater to controversy, whipping up anything that has the potential to make their political […]

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A fishing guide to entrepreneurship

Being an entrepreneur, like being a fisherman (or fisherwoman) is not for everyone. But everyone can learn something from fishing. As strange as it seems, I recognize that not everyone enjoys rising before dawn, hauling gear down to a cold boat, wading through waters and mucking around with worms, leeches and bait fish. Stabbing yourself […]

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Someone else’s problem

Someone else’s problem This planet is brimming with minds full of potential that is barely being used. Inside each one of them lies the possibility of a solution to a problem that someone else is grappling with. Often, all that’s missing is the connection between the two. Sites like Quora that crowdsource answers is effectively […]

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The freedom of not counting

It’s hard to stop counting. Counting is ingrained in us from an early age. In elementary school, learning to count is one of the fundamental learning blocks for a lifetime of learning. Kids relish in the skill once they grasp it, like having a new kind of magic power formerly reserved for the adult world. […]

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